Is Your Domain Name On Someones Wanted List?

A good domain name is, and will always be, essential for any online business. If you ask me, the internet is still only just evolving from infancy. It's a long way to maturity.

Still the world has come a long way since Ken Olson, president & founder of Digital Equipment Corp. etched his name in history, when he proclaimed less than 30 years ago, "There's no reason why anyone would want a computer in their home."

How technology has changed our lives within a span of a single generation. Sooner rather than later, more and more businesses will want to go online and cater to a global market instead of being content with the local neighborhood. And one of the first steps after deciding what business you want to do, is getting a good domain name for your business.

A domain name can make or break an online venture. A domain name is a company's identity online. It is your brand, your personality, your trademark. So, choosing the right domain isn't easy.

BuyDomains.com argues that:
"Today .COM and .NET names have established recognition and can identify your company on the Internet forever. For this reason, they have considerable resale value and serve as excellent investments.

Over time, most, if not all companies will conduct a considerable portion of their business over the Internet. A domain name that is easy for your customers and prospective customers to remember is the key factor in generating new business and conducting business on the Internet.

Having relevant "keywords" to support your domain name is also an important consideration and will enable customers to find your online business effortlessly through Web based search engines.

Another excellent marketing tactic you should consider is to have multiple URL addresses (including your domain name) point to the very same Web site. This is very simple .....This will allow you to keep your legacy domain name, while multiple new e-business names conduct commerce and are listed in the search engines, significantly increasing your Web site's overall traffic."

A web site is a worldwide advertisement that runs 24/7. For the price of one print ad, or one-tenth of a 30 second commercial, you can have a solid web site designed and running every single minute of every single day. Show a company how a few thousand dollars invested in a domain name & a web site now can translate into 100 years of sales and effective promotion, and they will all be scrambling to get in line.

Most companies, even small ones, will tell you that having a web site is no longer an option. It offers the business owners the opportunity of having potential customers view their products or services day or night, without needing to an outlay of huge sums of money.

But then, many small and medium sized businesses that are already online have poor or difficult sounding domain names. Names that they would readily change in an instant if they had the right domain name. So there will always be people and companies who will be looking at the domain resale market for a better name for their business. This is key.

When Anysoft, a Massachusetts company, acquired any.com for $30,000, their vice-president, Emily Shain, said it was worth the money because the domain name was such a vital marketing tool that would help customers find them easily.

If you are at the right place at the right time with the right name, you could find yourself pocketing some nice cash.

Even governments are getting in on the act. The New Zealand government shelled out NZ$ 1 million for newzealand.com. As a result, there was understandable criticism in the NZ parliament over the purchase as being a waste of tax payers money.

What was the government's response? Mark Burton, the NZ Tourism Minister had this to say, "There is no question that this domain will provide an invaluable portal for... commercial entry into New Zealand for those interested in tourism, commerce, and industry.

The South African Government offered US$10 million for southafrica.com. It has also been reported that korea.com was sold for US$5 million to True Net, Korea's largest Internet service provider."

Author, Tariq Ghafoor writes, "I feel that there?s still reason for optimism in the domain aftermarket but in order to profit there?s a crucial need to alter one?s perception and strategy just like our brethren have been forced to do in other web-based businesses."

It's true. The heady days of the domain gold rush has seen its final sunset. We are seeing shifting trends in the arena. To cope with the changes, a domain speculator needs to see himself as a domain entrepreneur and begin to organize his domain names and increase their value and prepare them for prospective buyers.

Edwin John is an author and webdeveloper
He is the author of "How I Sell My Domain Names"
http://www.OpenForSale.com

Find out if your domain name is wanted:
http://www.DNames.org

More Domain Names Articles

Cheap and Easy Domain Name Registration
Just like any business, your identity is very important. On the World Wide Web, your domain name is your identity.

Instant Traffic Using Expired Domains
Every day thousands of domains 'expire' and are put back into the pool of available domains that anyone can register. They can be very valuable if you are looking for a quality domain for your online business, or if you want to re-sell them for profit.

A Winning Domain Name
The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name.

Sub Domains - An Inexpensive Solution to Grow Traffic
Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate.

How Do I Get My Domain Name Appraised?
What?s your domain name worth?Perhaps it is better to ask how much a potential buyer would be willing to pay to acquire your domain name. If there was some interest in your domain name, you ought to, at least, have some kind of idea of its value.

Domain Name Secrets Revealed
If internet is about interactivity between websites, domain name is the door for that interactivity. It is your online identity, very much like the name of your best friend, what is his very own personal identity.

Earn Money With Parked Domain Names
Do you have domain names that you are not currently using?Did you know that these domains can actually become a source of revenue for your online business?There are several companies on the internet that will pay you to redirect your domain to a landing page, filled highly relevant PPC (pay per click) links. The links displayed on your landing page will be optimized based on what keywords are in your domain, and what links previous visitors have been interested in looking at.

Is Your Company Name Killing Your Online Business?
Ahhh..

What?s In A Domain Name?
Choosing a domain name is a very important first step for anyone starting a business on the Internet. This name is the first impression that strangers are going to have about you and your business.

Get Your Own Domain Name Or Die Online
Would you buy from someone with an "@yahoo.com" e-mail address? I wouldn't.