Something new in e-commerce: the Echo System Build

How four partners build and manage an exclusive art posters web site by emulating the way the echo works. Imagine a top-notch photographer, some demanding visitors and an e-commerce site that wants to make money. But not at any price and in any conditions, within a policy of exclusivity and selectivity. You have got three quarters of our "Echosystem Build":

1° The top-notch photographer submits an outstanding photo to the web site whose committee of selection decides to select or not select ? ring a bell ? ? it.

2° The selected photo is voted or not voted by the demanding visitors.

3° The elected photo is put into a catalog that is strictly limited to 64 items.

To cap that, the number of photographic digital enlargements is strictly limited following the estimated World Population, which gives us the forth quarter of our "Echosystem Build".

Such an e-commerce does exist, it is called www.oneppm.com: Each and every photo is edited once and never again and delivered with a numbered authentication certificate. The catalog applies the well known "one-new-goes-in-one-old-goes-out" rule.

Only one person per million ? sometimes even one person per ten millions ? can buy and possess a poster that exist nowhere else for the price of non exclusive and non limited quality editions.

As for the photograph and the publisher "success rules".

A policy of quality, exclusivity and selectivity in the photo posters market with a golden rule of strictly limited number of subjects submitted by top-notch photographers, voted by demanding visitors and edited in strictly limited number following the World Population plus a royalties system to pay the main performers are the guide lines for this new web site called www.oneppm.com for "One Person Per Million".

Daniel Borel is a marketing and communication man. He has been studying these fields since 1964 as manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard to manage happening: simply tell a Canadian and a Polynesian the word "tree", compare what they visualize and you understand what marketing communication implies. Married, father of three and for the time being! grandfather of one, a fan of the Palo Alto Mental Research Institute his profession is his vocation, his hobby, well? even his obsession according to his wife. Let us be objective, he regularly strolls. Thus helping him to cogitate more clearly some complex marketing communication point.

More Ecommerce Articles

E-Commerce Is Back On The Fast Track
How much holiday shopping did you do on-line this year? If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1].

The Rise of Multinational Virtual Corporations
The virtual corporation is the emerging organisational form, which best combines, a fluid ability to adapt to rapidly changing markets and is able to leverage its skills with the complementary skills of other corporations. In the concept's purest form, each company that links up with others to create a virtual corporation will be stripped to its essence.

Top Ten Qualities to Look for in an Online Pharmacy
As you may have noted, there are thousands or even hundreds of thousands of websites selling pharmaceutical products or drugs. These are called ONLINE PHARMACIES or PHARMACIES ONLINE.

The Secret Science Of Online Shopping
In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise?Why do people buy online?Location: You can shop online from almost anywhere as long as you have access to a power supply and a telephone connection.

Accept Credit Cards Online Without A Merchant Account
It is often assumed if you want to accept credit cards on your website that you must have a merchant account. This is not the case.

How To Turn Any Product You Sell In To Residual Income
The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9.

Database: The Secret of Success
BENEFITS OF A DATABASEBy maintaining your list as a database, you can segment in many ways for targeting. Targeting improves the productivity of your offers.

Online Business- What Makes It a Success!
Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.

Getting Started in ECommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs.

Getting Started in ECommerce ? Part Two
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more.