People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don't remember it after a while. If you send email to them after few months, they simply accuse you of sending spam.

So how to safegaurd yourself from this type of accusations?

Follow up and Mailing list management software: You can manage your ecourses, broadcasts, follow ups with this single software-

http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml

1. Provide their personal details in every email:

On top of each email, put their email address, their ip number with which they subscribed, URL of the form where they subscribed, list name they subscribed. This way your subscribers are aware of that you have their details with their permission.

You only gets the subscriber ips when he/she subscribes using a form. If they subscribed using email addresses, the ip will not be grabbed by your autoresponder software.

2. Use Double opt-in:

Some of the marketers say that 'You have to make it easy for the subscriber to receive your emails'. So people tend to neglect to implement double opt-in. They think that it will be a hassle for subscriber to click on the confirmation link in the email. Remember one thing... if they are really interested they will click, not one... more than that to receive information from you. This type of list is best to target your information and to get some profits from it.

3. 'Unsubscribe' link:

Put 'Unsubscribe' link in every email in the footer area. Sometimes subscribers subscribe using subscriberATdomain.com, redirects his email to subscriberATdomain2.com. Then he tries to unsubscribe using second email, which obviously not in your database and he can't be removed by your software. Then he/she will get upset that you are sending spam. So tell them that use the same email address that they used to subscribe, to unsubscribe. You can put this information under your unsubscribe link.

4. Privacy statement:

Create a tag in your autoresponder like [privacy_statement], if your software allows it. Then put this tag in all email below 'Unsubscribe' link. Let this privacy statement should be similar that you put on the subscription form web page. If your autoresponder software don't allow tags, then put url to your privacy satement on your web page.

5. Authentication Seals:

Recently I came across this site where they provide email marketers a special code that goes with headers of your email(s), making them legitimate.

http://www.habeas.com/servicesHowSWEWorks.php

There is another one:

http://www.truste.org/businesses/email_services.php

Radhika Venkata (c)

Radhika Venkata

Subscribe to 'iNet Marketing Ezine' which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!

http://www.webmasters-central.com/subscribe.shtml
FREE Ecourse: 30 days Solid work out to increase your online profits!

http://www.ebooks-world.com/ecourse/index.shtml

More Email Marketing Articles

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!
Everyone who has been marketing online for sometime already know the value of an email list. An email list, filled with targeted subscribers who opt in, is the most valuable asset for anyone with an online business.

E-mail Whitelist Etiquette
A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle.

The Most Simple Way to Mask Your Email-address
We all know that spammers are looking for your email-address. You can mislead them easily in order to prevent receiving spamming emails.

Newsletters that Work
Offer a newsletter in a time frame that will be easy for you to manage.Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon.

Autoresponders for Beginners
Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make you a few $ or a lot of $ on the net, first thing you must do is get yourself an Autoresponder.You can get them free from lots of places on the net if cash is tight, but remember if it?s free then there will be a down side, like their ads on your mail, to your subscribers so think carefully on what you decide, as it?s probably your single most important decision you will make!Right, let?s get started.

To Personalize Or Not To...That is the Question
If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name).

Email Marketing 2005?Do?s & Don?ts
Email Marketing 2005?Do?s & Don?ts1. Make sure all your email recipients are opt in or double opt in.

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!
Let's recap what you've learned so far..

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them
The importance of building an opt-in list over spamming (a.k.

Lesson #3: Capitalize on Your Captures!
One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management.It's like putting permission marketing into overdrive!In other words, you can use it to build a database of opt-in email addresses for publishing an ezine, delivering courses or making announcements.