With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam.
Paid to Read - This Method works best with Free or Low Cost Products. Do a Google Search on Paid To read and you will find hundreds if not thousands of them. The Members are often Paid anywhere from 1 cent to 5 Cents to read an E-Mail and Click on a Link. As an Advertiser you would pay $5 to $20 Per Thousand clicks.
Now that we know how to borrow someone else's list the next question you may want to ask is Should I borrow someone's list. Let's do a Simple Cost Benefit analysis
A Solo Mailing to an Opt-In List of 100,000 Members costs $100 is it a good deal for you. In order to decide if this is a good value you need to know 2 Numbers, Your Conversion Percentage and your Profit per Sale. If you do not know your conversion Percentage use a real low number like 1/10 of a Percent or 1 in 1,000. So for a Conversion rate of 1/10 of a Percent with 100,000 E-mails you could expect 100 Sales. If your Profit per sale is more then $1 then this is a Good Deal.
If Your profit per sale is less then $1 it still may be a good deal if you can get some of those 100 Buyers to Purchase additional Products Later.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members using Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html
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Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
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