How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.

"But the free mailing service I use already archives them." you say.

That's great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly.

First, here are three good reasons why you should take the time out of your busy schedule:

1) It shows your subscribers and potential subscribers that your newsletter is a vital part of your service to them. Isn't it worth preserving for posterity?

2) Your newsletter will contain many keywords -- those subjects for which people and consequently search engines often search. If you submit them to the search engines, they'll draw traffic to your website. You can create an index page for them and put them all in their own directory, or even put them on their own domain, and submit it to the search engines and directories as a stand-alone online business resource.

3) Advertisers love the fact that their ads will live on. Statistics show that website visitors read archived newsletters fairly regularly. That is especially true if you add a search function to your site so that your archives may be searched by subject.

Here's how to do it:

It should take you at the most about 15 minutes to convert your newsletter from text to HTML. Most of that time is spent in coding the many URLs to make them clickable.

There are many text editing software programs that will convert text to HTML quickly. Some HTML editing software programs will do it also, with a single copy/paste action. One great and free text editor is NoteTab Light. If you don't have it, you are missing a great resource. It works with text and HTML both, does almost everything but slice bread, and it's free! No ads and no nags. (There is a low-priced Pro version that does even more!) Here's where to get it: http://www.notetab.com/

We'll use NoteTab Light for our illustration. Got it installednow? Okay, open up your newsletter in NoteTab Light.

On the toolbar at the top, click on "Modify."

On the drop-down menu, choose "Document to HTML," and on the menu that pops out, choose "With Paragraph Tags."

Save the resulting document with a .htm or .html extension. If you want the page width to conform to the reader's web browser size, click search and remove all the BREAK tags. Add a title, meta tag description and keywords, and upload it.

Now you have a resource for your visitors and a draw for the search engines, and all for only a few minutes' work. Stick some Google Adsense or your own ads on the page, and you also have a money maker!

Mary Rita Earle is the owner of Duchess Marketing. Here is how she stopped fooling around and learned how to do this business right! http://www.duchessr.biz

More Ezine Marketing Articles

When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts
The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable.

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
If you?ve just started publishing your own ezine then you?ll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this.

Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism.

The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine!Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you.

Use the Power of Ezines to Increase Web Site Traffic!
If you don?t have a list of your own then take advantage of someone else?s to increase web site traffic!What if I told you that there is a cost effective way to increase web site traffic and get your ads in front of an audience of 10,000, 15,000, 20,000, or even 50,000 targeted, eager-to-buy, people?Would you be interested?I thought you would be?The answer is not that hard; in fact it is pretty simple. It is one of the most effective ways to advertise on the internet.

Ways to Improve and Make Money from Your Newsletter
Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you?re new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.

Achieving Success with Ezine Advertising
Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals.

10 Ezine Advertising Strategies For Starters
If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.Some spend hundreds in ezine advertising hoping to generate a BIG profit.

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts
With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true.

Five Ways to Energize Your Newsletter
Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication?s production and editorial adjustments in line with current budgets.