Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In the pay-per-click world, your business depends on first impressions. By using effective power words, you can turn a lackluster advertisement into a click machine.

Power words create emotional responses. When we learn language, we learn to associate emotions with words. Effectively matching power words to the emotions you intend for your reader can create a huge difference in the responses to your ads.

One Word Impact

My first ad for a support forum on Google AdSense was dismal. I did not even get enough clicks to fill my $3.00 daily budget. I put myself in the searchers place and thought about what I would want if I were searching for a support forum, and the word that sprang to mind was "friendly." I created a second ad with the word "friendly" added and let the two compete with each other on AdSense. I was shocked! The friendly ad not only drew twice the clicks for twice the traffic, it also increased my conversion rate without making any changes to my web site.

Get the Reader's Attention

To bring about valuable clicks, you first need to get the reader's attention. Power words that create strong emotions will naturally draw a reader's eye and attention to your ad. Use power words such as sex, money, shock, win, incredible, success, love, secret, strategy, discover, reveal, and uncover. Here is an extreme example using a list of words to get your attention. Notice how the power words draw your eyes to the sentence.

Uncover the shocking yet secret strategy to incredible success in love, sex, and money.

Generate Interest

Now that you have the reader's attention, the next step is to make sure they are interested enough in your ad to click through and see more. Give them a reason to click with effective power words that answer their need for your product and to save money.

* Can you afford not to?

* Invest in your future.

* The -your product- advantage

* Don't pay more

* Special offer

Motivate the Reader to Click

Now it's time to close the deal. Use power words to motivate the reader to click. You can use call to action power words along with statements to make the reader feel good about clicking. Be certain you read the advertising guidelines as some search engines, including Google, set restrictions on how you can use call to action power words. Here are some examples.

* Seeing is believing

* You owe it to yourself

* Visit -your company- today

* ______ awaits you.

Experiment with different advertising power words to create that click-through ad sensation.

Elleth Faewen owns and operates the new web advertising support site http://www.WebAdZone.com -- an Internet company dedicated to helping you discover proven techniques to generate profit through effective web advertisements.

More PPC Advertising Articles

Google Adwords ? Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google.

7 Secrets for Pay-Per-Click Success
?Pay-for-Performance? or ?Pay-per-Click? Internet advertising is making big waves lately, and the two biggest players are Google and Overture, which was recently purchased by Yahoo. Microsoft has since joined the fray with MSN Search and there are numerous other fish (albeit tadpoles) in the pond.

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months
How I Boosted My Monthly AdSense Profits from $673 to $21,398 in Just 6 Months All of my keyword research/analysis and search engine optimization skills suddenly came together in October 2004. I had just written my first book, and I just wanted to get some free traffic to my website so I could start selling the it.

The Pay Per Click Mistakes Of A New Marketer
My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable.

Can I Make Money Online with the Adsense Program?
Sure you can. If you will learn how many other people make money online with Adsense, I mean really study how and ask a lot of questions on marketing forums, there is no reason in the world you cannot make money with the Adsense program.

Discover the Art of the Pay per Click Start (Round 2 of 2)
Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise.

How to Master Google AdWords - Part 2
4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page.

How to Master Google AdWords - Part 1
Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately.

Google Adsense - A Website Income
Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money.

The Google Revolution
Google is probably one of the single most important revolutions of having a successful Internet business.If you can use it effectively then you'll be able to first build a database, and second attract targeted buyers.