Work With The Search Engines - Dont try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code.

If your web pages are full of Javascript, graphical navigation buttons, Flash animation, and other glitzy stuff, your odds of ranking high in the search engines sink like a stone. The spiders may never even find your site, let alone start adding your pages to their search results.

You say you just can't give up those cool Javascript menus or that glitzy Flash intro? Then be prepared to get shunned by the search engines. Spiders are good at only two things: reading basic HTML and finding text. If your sites throw obstacles in their path, resign yourself to obscurity - and poverty!

The most important SEO secret you will ever grasp is incredibly simple. Your web site must be built so spiders can read your text. The text is where the gold is. This means no Flash animations. Your HTML must be plain and clean. Your graphics must be kept to a minimum. And links should always be text - not Javascript buttons or drop-down menus.

Millions of dollars are wasted trying to outfox the search engines. People everywhere scramble from gimmick to gimmick to be #1 for a general search term like "weight loss." Sometimes they even manage to do it - for about 10 minutes. Then one little tweak by Google ... and they're back to #8,734.

The lesson? Neither you, nor any analytical tool, nor any automatic site submission service, nor any SEO guru, can manipulate Google for long! Google employs too many brilliant engineers. Their minds collectively focus on one task - to make Google results as relevant as possible. These people invent Google's algorithm - a mathematical formula that decides your rank.

The algorithm is impartial. The algorithm is complex. The algorithm - not a human being - decides your page rank. Given the millions of web sites on "weight loss," your odds of outsmarting the algorithm to get a #1 spot are ludicrously small. So instead of spending money on SEO gimmicks, invest in educating yourself so you can work harmoniously WITH the search engines.

Instead of trying to manipulate the search engines, build a site that doesn't FIGHT them. Avoid questionable gimmicks, but embrace search engine friendly techniques to get yourself ranked high for almost any keyword you wish. For more information visit DominateSearchEngines. Focus on strategies that help you save time, add real value to your site, and are designed to work hand in hand with the search engines.

Don't try to outsmart the search engines. Work WITH them, not against them.

==========================================================================
Finally! Discover Amazing Ways to Dominate The Search Engines...in Less Than 3 Hours With the New System that Guarantee FRE*E Traffic for You! Brought to you by Anik Singal DominateSearchEngines ==========================================================================

Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.

More SEO Articles

Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.

How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?
Sometimes, the search engines act really strange. And this story will prove how I've got top positions (80% on no.

Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.

Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.

Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.

Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.A shade of grey is when you use a black hat strategy but your site has not been banned yet.

Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.

Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues.

Search Engine Optimization Tips For 2005 - Part One
Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic.

Why Optimize Your Site For Search Engines?
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.