Press Releases Can Increase Search Engine Positioning

Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site.

With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps:

Incorporating Press Releases Into Your Site

Next, you?ll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you?ll have to open a door from your home page to the section of your site that houses the releases.

First, add a link to your navigation bar that points to a ?press release directory.? On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release.

Then create a separate page for each release you write. Using the keywords you?ve researched for the content, write a title and description tag for each page. Then upload everything to your host?s server. Once the pages are spidered, you?ll find numerous new roads leading from the engines to your site.

With just a little more effort than you would normally give, your press releases can pull ?double duty.? Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they?ll be working to drive traffic to your site and increase your search engine positioning.

About The Author

Karon Thackston © 2004 http://www.copywritingcourse.com

Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon?s latest e-report ?How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.

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