An Easy Way Not to Get Banned by Google |
Strategic search engine optimization involves far more than keyword research, META tags and content. If you want to mange an SEO program, you need to be aware of any issue that can affect your success. Domain name management is one of the big factors. Effective domain name management is critical because you could end up getting banned from Google and other search engines if you take the wrong approach. Why would Google ban you?
In the spirit of fair play and providing depth in its results, Google frowns on duplicate content. Some web site owners purchase multiple domains and copy their content for both domains. They figure they may land the #1 and #2 positions that way. That may be the company?s goal, but it?s not very valuable for the Internet searcher. Even if you don?t maintain your identical content with two or more domains, you can still run into problems. It?s possible to update just one set of web pages, but have them look like duplicates because of how the domain names are administered. You may be risking everything if someone enters
www.yoursite2005.com/about.html and
www.oursite2005.com/about.html
and they see the same content ? even if the pages reside in only one location. Many web site owners redirect one domain to the next rather than configure the server to associate the core content with a second domain name. In many cases, a 301 redirect is your best bet. It?s a server-side redirect most administrators can handle in a few minutes. In effect, it?s a proper way of telling search engines to ignore one domain and favor another. You may have many good reasons for owning multiple domains, including brand protection. Some companies get extra domains on the off-chance that someone may simply try a domain name and see what comes up. A classic example is 1-800-FLOWERS.COM. One of their domains is www.1800flowers.com, but you can get there with www.flowers.com as well. The Bottom Line
If you secure more than one domain, redirect the extras to your main web site (on the server) or use the extra domains for unique content (showcasing a line of products of services). Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
How to Top Google by Writing Articles
Search engines determine their rankings based on two
things:
Is your site relevant? (Optimized for certain keywords)
Is your site important? (Many links back to your
site from other sites)
Only when you address both of these considerations
are you guaranteed of making an impact. Your degree
of success depends on how hard you try and how many
other people you're competing against (and how hard
they're trying).
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines.
Beat Google?s Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree
that links back to your site have a great impact on
your ranking in the major search engines. Think of it
like an election; your site is a candidate and every
link to your site is a vote.
The Search Engine Optimization Game Is Getting Tricky
For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich.
How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!
Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics.
Search Engine Optimisation ? Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide ?Start at the Beginning? Click here for an excerpt: http://www.
The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it?s a topic we covered in ?Content, Content, Content? back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each
What?s the difference?For those who aren't quite clear what the term "natural" or "organic" search engine-listing means, they describe the "editorial" search results on any particular engine. These results are professed to be non-biased - meaning that the engine will not accept money to influence the rankings of any individual sites.
Designing a Better System for Search Engines
Designing a Better System for Search Engines and Information Distribution, information and knowledge are power. Having run out of things to study today, I thought about Researching and Research.
The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren?t showing up for any searches.
Me: What searches have you tried?
Prospect: We don?t show up for ANYTHING.
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