The Basics Of Free Web Site Promotion

It's easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn't afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with "pay per click" advertising becoming less expensive and various other marketing activities becoming increasingly cheaper, the art of effectively promoting your site for free appears to have been lost. The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget.

The practices you perform when promoting your site for free are just as important as any paid advertisements you might run. Indeed, drawing a steady flow of visitors to your Web site needn't be an expensive affair. So, what things really matter if you're serious about increasing your site's traffic for free?

1) You should ensure your site is easy to link to. Even Webmasters who enjoy what your site has to offer may not consciously think to link you. In any case, you should remind your visitors, preferably on every page, how to go about adding your link. Not only will this bring extra visitors, it will improve your site's relevancy for the search engines. Additionally, establishing link exchanges with similar-themed sites as yours is a remarkably popular and effective way of boosting your traffic levels for free. Your aim should be to establish as many relevant link-backs as possible.

2) You might like to consider adding a hyperlink to your Web site in your e-mail signature. If you're feeling creative, you could do what some Webmasters do and add a small slogan, too. As well as this and within reason, you should respond to every legitimate e-mail you receive so that your Web address sticks in the mind of your contacts.

3) You should utilise search engines since they?re an ideal form of free traffic. Ensuring your pages are search engine friendly is crucial. The majority of people find information on the Internet via search engines and it's important that you correctly research how to optimise your site. A good listing on a popular search engine can works wonders for traffic levels, so try spending some time optimising your pages. If you?re unsure and need some guidance with the technicalities, there are numerous sites and forums on the Internet that can help you out.

4) Entering your site for awards is an excellent way to gain recognition. However, when suggesting your site for review, be sure to avoid "automatic award submitting" services, since these can significantly lower your chances of winning. They don't generally fare too well with the judges either.

5) Although not entirely free, you might like to experiment with running competitions on your site. Even if the prize is inexpensive (e.g. a t-shirt with your Web address on the front), it's a sure-fire way to reel-in interested visitors. Besides, directories specialising in listing competitions may also link to your site and send you additional visitors.

6) Submitting your site to the Open Directory (dmoz.org) is a free necessity for generating more site visitors. Not only will a listing here help to increase your site's relevancy (for search engine purposes), it will be accessible via countless other Web locations who use the Open Directory to power their own sites.

7) If you want to instantly draw some attention to your site, then tell all your friends about it. Word of mouth advertising is the best possible form of promotion anyone can muster, and incidentally, it's completely free!

8) Try telling visitors how to bookmark your site. There are still many Web surfers out there inexperienced with the Internet. You'd be surprised at how many also don't know how to bookmark a Web site they've found. That said, when designing your pages, it's a good idea to tell visitors how to add a bookmark. Alternatively, you could add a "click here to bookmark us" hyperlink.

9) Newsgroups are perfect for gaining site recognition. Recklessly promoting your site in newsgroups, however, is frowned upon. The key to promoting your site in newsgroups is to participate in newsgroup discussions that interest you. To promote your Web site (and to avoid any behaviour that may be deemed inappropriate), simply include your Web address in your signature. If readers appreciate your point of view, then it?s likely that they will take some time to visit your Web site.

10) You should endeavour to update your site regularly. Fresh, regularly-updated content will enable you to gather a keen audience, and what's more, it will keep visitors returning. It's far easier to retain existing visitors than to find new ones. Therefore, your content should be structured in such a way that it entices people to return.

11) You may not have realised but how a person finds their way around your Web site is a make-or-break scenario for traffic levels. If people can't find what they're looking for then they won't view your site in a favourable light - and chances are they won't return. Therefore, when designing your site's pages, keep site navigation in mind, since consistent traffic levels are swayed by your site's user-friendliness. All your content should be easy to locate within three mouse clicks. Think ?simple navigation?. If visitors can find what they?re looking for within the shortest amount of time possible then by and large, they will keep a mental note of your site and may pay a visit in the future.

12) Sites that are fast to load keep visitors visiting, and they'll undoubtedly help to increase your Web site traffic flow. Keeping site loading times down is a free and sensible way to indirectly increase traffic. How many times have you visited a Web page, only to find that it takes an age to load? My guess is that you didn't bother waiting around. On the Internet, if you want to be successful, then your site should (ideally) strike a balance between presentation and loading time.

Summary: A massive, targeted advertising campaign is the ideal solution for quick traffic. However, most ordinary Webmasters are not working for large corporations who can afford this level of promotion. The fact is you don't necessarily have to pay for high traffic levels, although if you are opting for the "free" route, you will have to work hard if your endeavours are to be successful. Remember: some of the best and most effective ways to increase traffic do not always require a wallet!

These tips are courtesy of Andy Varley, owner and Webmaster of FreebieList.com (http://www.freebielist.com), a site dedicated to reviewing only the best quality freebies that can be found over the Internet. FreebieList.com provides a great mixture of consumer freebies and free Webmaster resources.

More Site Promotion Articles

I Need Real Visitors, NOT Search Spiders!
The answer to the first question is simple, the difference between spiders and visitors is dollars. Good old fashion sales, cha ching! ring the cash register.

How To Increase Your Page Rank And Web Traffic FREE
Google is the most popular and most used search engine that is used in this day and age therefore it is important to increase your link popularity to your website with links that are pointed to your site which will result in increase a of your website traffic and your Google page rank. How do you do this? Is the question you are most likely linking of well is will tell you how and the best thing it is free.

How to Promote Websites Popularity?
Once your site is launched, half your battle is won. What lies ahead is the interesting and challenging part of the game.

Marketing Your Web Site the Right Way is a Worthwhile Investment
I admit it, I have a problem. I'm a control freak and I like to do things myself because "I'll do it right and save money at the same time".

Google Gives Web Page History More Importance
The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques in the near future.

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!
Web analytics. Don't worry, it's not as boring as it sounds.

Dont Put All Your Promotion Eggs In The SEO Basket
One of the most frequent questions I get asked by my clients is "What is the best way to promote my site?" If a brand new webmaster asks me that question then I will take as much time as I can possibly muster to answer their request, before they learn about and put on the SEO and ranking blinkers so many webmasters wear with pride.Allow me now to state the obvious, the success of any website is in direct proportion to the amount of visitors it receives.

Free Exposure and Traffic for Your Website
Most new webmasters face the same conundrum: how can I get free exposure (and thereby traffic) to my website? Here are some traditional online and offline methods you can use to achieve this, as well as new ideas that should help kick-start your online business.Online- Include your website address in your signature in e-mails- Include your website address in your signature in forum posts- Create an RSS feed for your website- Write website articles (like this one) and include a link to your site at the end- Participate in manual link exchanges with complimentary websites- Submit your website to topic-specific directories- Properly optimize your website for search engines- Start a blog on your site (search engines love them)- Try to get your site listed in DMOZ- Write and distribute a periodic press release for your site- Advertise on free classified ad websitesOffline- Include your website address on business cards, letterhead, envelopes, etc.

Google Pagerank ? Microsoft Business Solutions Great Plains Certified Master Point of View
Google is the most popular internet search engine and even if we have to admit the popularity of such tools as yahoo, msn and altavista ? google is the leader nowadays. If you would like to trick google ? the answer is ? it is virtually impossible, however it is possible to get high rank on yahoo or altavista.

Website Promotion ? Writing Articles Generates Traffic Four Different Ways
Writing articles and submitting them to free content sites is a great way to promote your Website at no cost. This technique generates traffic for your Website in at least four different ways.