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It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics. What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place. Symptoms: 1. You cannot quantify your website?s traffic statistics even in general terms. This should be as common knowledge as your last year?s revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don?t know how much traffic you are getting? 2. Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail. 3. Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins ?how did you hear about us?? 4. Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about? If your organization displays any of the above symptoms, don?t despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing! Tony Valle is owner of Promethius Consulting, LLC, a website design and marketing firm. Learn more at http://www.promethius.com
Reciprocal Linking
Do not pay anyone or any service to submit your website to major search engines.They will just enter your site using software designed to do this, which is something you can do for yourself.
How to Drive Traffic to Your Website with Traffic Exchanges
The number one problem new website owners have is, "How do I drive targeted traffic to my website?"A significant amount of time and energy is spent on this single task. A webmaster will commonly focus on:Ranking well in the search engines
Pay Per Click (PPC) programs
Pay Per View (Banner) programs
Link Exchanges
Directory Submissions
etc.
Aim At The Bullseye And Your Online Home Business Will Prosper
Traffic is one thing, but targeted traffic is everything.You have no doubt seen dozens of offers similar to "10,000 hits
per hour driven to your website!".
If You Dont Like The Weather...Just Wait For 10 Minutes
This old saying which addresses the variability of the weather in
Montana is also applicable to the market dynamics for an online
business. If there is one thing that is certain about the future
of online marketing, it is that it will continue to change.
Drive HUGE Amounts of Traffic to Your Website for FREE
Would you like to get in on one the Internet's biggest secrets
to getting visitors to your website for free?One of the biggest secrets on the internet that many of the
big-hitter "gurus" use to drive traffic to their website is to
write articles and add their signature line at the bottom, which
includes their website address. When people read the article,
the last thing they see is the author's signature and website
address.
How to Generate Traffic on a Zero Budget
One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service.A traffic exchange is website service that enables you to view someone's website, and others in turn view yours.
Link Popularity for a Successful Website: How (Not) to Go About Getting It
A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content.
Website Visitors - Building Strong Website Traffic
It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track.
Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online
This is the first article of a three-part series. I decided to try
something a little different and illustrate the marketing
challenges of a small business.
Good Traffic is Targeted Traffic
Targeted traffic: the demographicAssuming your business is motorcycles, my first guess at your target demographic would be 16-25 year old males and 50+ year old wealthy retired couples. Breaking it down further, if you sell Suzuki crotch rockets, you can safely discard the wealthy retired group.
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