The Hidden Traffic Strategy That Skyrockets Your Profits

If you agree that traffic is the true currency of the web, then you?d want to read this article very carefully?

Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy between traffic and sales.

The problem is, it is all too easy to get caught up in specific traffic generation methods and lose sight of the ?bigger picture?.

What?s this bigger picture you ask?

Your focus should be on creating a total traffic strategy, instead of just concentrating on smaller individual techniques.

This is important as a well-defined strategy allows you to choose the BEST traffic sources for your business goals. It?s the smarter and more powerful approach for leveraging on your incoming traffic for skyrocketing profits.

Now setting up a strategy might sound daunting to some, but it really comes down to understanding the difference between SHORT-term traffic and LONG-term traffic.

Most marketers do not even realize there IS a difference between the two, and how this difference can impact your business in more ways than you will imagine.

First let us look at the definitions of these two traffic sources:

1. Short-Term Traffic

Short-term traffic creates a temporary boost in visitors, but there is more to this. You might immediately think of a pay-per-click campaign as an example of short term traffic; but, did you know that certain search engine optimization efforts could also result in a short-lived traffic boost?

The key word here is the word temporary and the question to ask is: temporary relative to what?

A PPC campaign might be temporary relative to your budget. Perhaps you can afford only X number of clicks in your current situation. It may be temporary in that it is not your primary method of traffic generation, but you run campaigns in order to collect leads for your newsletter or test your landing pages.

Likewise, if you have a large budget and have found through testing that PPC visitors convert well for you, then this method becomes a part of your long term strategy.

Here is another example:

Let?s say you jumped on the bandwagon and created ?smart pages? or ?doorway pages? before Google wised up and started banning those sites.

If Google failed to blacklist those types of sites, you could have had a source of long-term traffic on your hands.

I bring this up just to make it clear that not all search engine optimization tactics produce long-term traffic. Experts pound us all daily with the notion that SEO is the holy grail of consistent, long-term traffic. It bears noting that this isn?t entirely true.

Changes in algorithms can affect your ranking even when you use legitimate optimization tactics. Put another way, SEO is a preferred method, but you MUST stay on top of things, else your efforts will be short lived and so will your traffic.

2. Long-Term Traffic

Long-term traffic consists of repeat visitors and a consistent influx of new visitors.

Understand that repeat visitors come through relationship building and branding. The focus is on communication, compelling content and some form of direct link between the visitor and your site (e.g. by a newsletter subscription, bookmark or viral product containing your link).

For the search engines, new visitors will only reach your site through broad and consistent exposure. This means you should maintain at least first-page positioning on a handful of relevant keywords. Another necessary criteria is a dominance of a reciprocal linking strategy with other relevant sites. You should also learn how to convert new visitors into REPEAT visitors all the time.

As mentioned one way to a constant flow of long term traffic comes from being able to maintain high search engine rankings for relevant keywords, which is not easy. A powerful weapon I would recommend you to immediately use is at http://www.ewenchia.com/stomp.htm

After understanding the difference between these two traffic sources, the question is how do you use this knowledge to maximize your results and ultimately, profits?

The answer lies in identifying your business goals.

Why? Simply because your goals dictates the type of traffic you want to go after.

Here are some real-life examples. Is your goal to:

• Split test sales pages? Then use short term traffic through PPC

• Recruit new subscribers? Use short term traffic through PPC and long term traffic through viral marketing

• Create consistent flows of visitors to an established site for free? Then use long term traffic through search engine optimization, name and brand building, loyalty building within existing subscriber base and an affiliate program.

In summary, short term traffic is mostly directed toward some form of testing or quick list building. It also presents an opportunity to collect important feedback on your site in real time.

Long-term traffic on the other hand builds your customer base, subscriber base and audience over time. It allows you to spot trends through examining month?s worth of patterns logged in your server?s web stats. Your repeat visitors provide a valuable test bed for researching your market and learning how to communicate with them effectively.

The successful marketer uses a blend of both short and long-term traffic and, more importantly, knows the difference between the two so as to create an effective total strategy for website success.

For a deeper understanding of the entire traffic generation game, check out http://www.ewenchia.com/ts.htm and you?ll be on the way to an avalanche of quality traffic in no time.

Like this article? Show your appreciation here: http://ewenchia.com/drink.htm.

Copyright 2004 Ewen Chia

About The Author

Ewen Chia is a successful Internet marketing expert who has mastered the science of instant profit generation. You can learn his proven money-making secrets and explosive marketing strategies by going to: http://www.InstantMarketingSecrets.com.

More Traffic Building Articles

5 Little Known Ways To Generate Free Traffic
Most people have the notion that generating traffic is a one-off event, and it involves spending huge sums of money on advertising.Nothing can be further from the truth.

Using a Link Stategy to Promote Your Website
One of the most important steps you can take in promoting your website is to develop an ethical linking strategy. In fact, the number of relevant links to your web site has a significant impact on your search engine ranking.

Higher Website Traffic Conversion Made Easy
In 1993, on a moon lit, warm summer night, I was surfing the Internet attempting to discover what successful sites had in common. I was really hungry to find out the secret ingredient of websites that were making it big.

5 Illustrious Strategies To Explode Your Web Site Traffic
Are you spending hundreds of dollars on advertising campaigns, only to find out that you have earned a very small profit or none at all? Here are 5 illustrious strategies that will help you explode and create viral traffic to your web site.1.

How to Drive a Stampede of Laser Targeted Traffic Using Postcards
How would you like to make $4 for EVERY visitor who hits your site? How about $8? Would you be interested?This kind of money sounds insane doesn?t it, especially when you consider that most websites are lucky if they can make a $1 out of a visitor. And the chances are that you would label me a liar and a scam artist for even making such an outrageous claim.

Sources for Targeted Web Site Traffic
Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC ("pay per click") search engines like Overture or Google's Ad Words Select programs and others.

To Create a Perpetual Traffic Generator
What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web?For many people, their reaction is this: "But I'm not an expert - how can I write an article?"Well, you don't have to be an expert and you don't even have to write the article - at least not much of it.Interviewing internet experts is one of the easiest ways of coming up with new articles - all you do is ask the questions!Here are some tips on how to interview internet experts: Ask them to introduce themselves to your readers - how did they get started in eCommerce? What products or services do they market and what are their domain names?What is their main promotion technique? Why does it work so well?Did they have a mentor? How important was their mentor in getting where they are today?What is the biggest mistake they made in their online career?What projects are they working on right now?What is the one program or software they couldn't do without?What single piece of advice would they give to someone starting out in online business? Once you get their answers, you'll immediately come up with half-a-dozen follow-on questions.

Profiting From Mistakes
For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on your page.

Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles
This article will be continually updated with your feedback and updates will appear http://www.its-brilliant.

The Nuts And Bolts Of Traffic Exchanges
Traffic Exchanges. What are they? How do they work? What do they do?First of all, a "Traffic Exchange" is exactly that, a way to exchange traffic, a way to get visitors to your site.