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10 Mistakes to Avoid When Setting Up a Link Directory |
When adding a link directory to a web site there are important mistakes to avoid, or else you'll be storing up big problems for later on. I know, because I made some of these mistakes and didn't have anyone to offer any advice or tell me what I'm about to tell you. Don't create a directory page with all your links on one page. You should have no more than 30 - 40 links to a page. The reason is that some sites will not link to you if a page you put their link on has too many links, because it dilutes the value of the link to them. To understand why, you need to know about Google Page Rank and how it's passed to another site from your link page. That's a subject too lengthy for this topic. Plan your link directory on paper first and decide what names you are going to give each category in your link directory. Make the names fit with the theme of your site and try to avoid adding categories which are nothing to do with what your site is about.
For example if your site is about Making Candles and Candle Accessories, don't have link categories for Computers & Games, or Search Engine Optimization etc. The reason is that if you want your site to achieve a good ranking with the search engines your site should be built tightly around your theme, in this example Candles. Only link to web sites that relate to your site theme and have something to offer your visitors. This refers to item 2. If you don't have categories for unrelated topics, you'll be less tempted to link to them because you don't have a category to put them in. Choose names for link categories that you want to use now and in the future, because you can't easily change them later on. Once the pages are created by your link manager software, it will use the category names you give it. So if you have a category called "Candle Power" it will create an html page called Candle-Power.html or something similar, using your category name. Once this page is found and indexed by the search engines, in time it will gain Page Rank.
If later, you change the category name to "Candle Lights" the link manager software will create a new page called Candle-Lights.html and you will lose the page rank you had gained for the earlier page. If your link partners linked to you because the page you put them on had a good page rank, renaming the page will cause this page rank to fall to zero. As a result your link partners may drop the link they have back to you, which is not what you ever want to happen. Avoid having sub-categories or sub sub-categories in your directory from your main category pages. The reason for this is again to do with how search engines will rank your directory pages. If your directory pages are more than two levels or two clicks away from your main index or home page they will either not be indexed by some search engines, or if they are indexed they will achieve a lower ranking. Some web sites will not link to you if the page you are to put the link on is more than 2 clicks away from your home page because these webmasters know what I've just told you. Ensure each page of your link directory has a link back to your home page.
Once again the reason for this is to do with how search engines will rank your directory pages, so make sure these links are in place. Don't be obsessed at linking only to web sites that have a good ranking with the search engines. Look first at whether the site has anything to offer your visitors. If it has poor or unrelated content don't link to it. If it has good related content that compliments your own content but has zero or low page rank, consider linking to it. Later on you may be glad you provided a link, when it's page rank improves. Don't use link directory software that doesn't automatically check links to your web site are still present on the other sites. Doing link checking manually can be tedious and you have to remember to do it. Software that you can set a schedule to check links and automatically send out emails to webmasters when links are not found will save you a lot of time. Link management software that will automatically suspend links and delete them if they are repeatedly not found is an added bonus. Don't use standard templates that come with any link manager, link directory management software. You need to modify these templates to match the look and design of your own web site. This requires you know something about editing a web page using an HTML editor. Also don't use the standard email templates, personalize them in some way, even if it's only to add your name. Don't assume you're finished once you've set up your link directory and done all the things I've said. You must test and retest every aspect to ensure everything is working properly, before visitors arrive.
This means making an add a link request, as if you were a visitor to your own web site. Setting up test links and making sure these links are being checked by the software so it detects when links are removed or defective. Making sure it sends out email notices correctly and check the formatting is correct when they are received. You should also check you can make backups of your link directory database and be able to restore it in the event of a problem.Tony Simpson, Has been doing Web Site Design, Promotion and Optimization for 5 years. He provides advice, product reviews and products at Web Page Add Ons to Make Automation of Your Web Site Work for You.
TARGET PRACTICE - Generating The Website Traffic That Matters
But a mere increase in the volume of website traffic is not the end all and be all of a successful marketing campaign online. There are countless instances of sites garnering thousands of visitors a day, with not a single sale to speak of.
DOUBLE HIGHWAY The Dual Importance Of Online Traffic
Online traffic, or the number of users who view your site, has taken a heightened prominence in recent years. Whereas before, people scampered for ways to increase online traffic for the sole reason of promoting their products and effectuating more sales, the advent of Google AdSense has drastically changed the playing field of today.
Website Traffic Generation?7 Great Ways to Increase Your Web Site Traffic
We all know that the secret to success on the Internet is getting your website noticed and producing massive amounts of unique traffic.
Even better still is producing this traffic on a consistent basis and for free.
Guerilla Marketing: 4 Ways To Generate More Traffic Next Week
You can create more traffic for you and your business without spending
any additional money on marketing. With guerilla marketing, it is more
about out-smarting the competition than it is about out-spending the
competition.
Using Traffic Exchange Programs Part 3
(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the last article of the Traffic Exchange trilogy, I will conclude it with a case study on one of my list-building campaigns.Case Study: My Special Report
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I authored a special report, Starting An Internet Business and planned to give it away for free.
Using Traffic Exchange Programs Part 2
(Continued from Using Traffic Exchange Programs Part 1)Hello again!In this sequel, I will show you how you can surf for credits at the same time without having to cheat and gain opt-in subscribers for free.If you have been following up until now, you will agree with me that this is an awesome concept (though not exactly new).
Using Traffic Exchange Programs Part 1
I have an ingenious concept in store for you!I am sure that you have heard of Traffic Exchange programs such as Traffic Swarm, No More Hits and Hit Pulse. If you do not what they are just yet, quite simply, Traffic Exchange programs allow you to surf for credits in exchange for traffic to your web pages.
Common Sense Link Exchange
Creating a simple links page to exchange links for the purpose of higher search engine ranking is a bad idea. Now you're probably saying to yourself why else would I make a links page? The answer is simple.
How to Get More Traffic Than You Can Use
Traffic-generation is a hot topic for marketers. In particular, ?free traffic? seems to be the desire of most.
Thinking of Buying Hits To Your Website? Think Again!
Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for ?buy hits?, ?ad blaster? or ?email blaster? and you?ll have an idea how wide those big void promises of getting ?automatic? traffic to your website.
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