Free Traffic Course - Day 7

When you work with web site traffic, you must have the tools that show you the real picture about this traffic. You must know for sure how targeted your visitors are, what they want, what offers they like more, what offers cut down their motivation to use your product/service.

Only professional URL tracking tools can show you the real picture about your online business. And those who do not want to see real picture, venture their business to a great risk of losing everything.

HOW TRACKING WORKS.

Nothing difficult at all. You create a special link and put it inside your copy, mailing message, autoresponder letter, pop-up window, web page - anywhere you wish. Your URL gets special 'counter' that is activated every time someone clicks your link. When you know the statistic information about clicks on any of your links, you see the response that your business gets with clients, subscribers and web site visitors.

A simple example will show how URL tracking can help you to qualify the motivation for your products among subscribers. Let's say you have 3,000 subscribers in your car driving tips course. Using URL statistics you can see how much clients exactly are ready for special action with your web site.

You write email letter to your subscribers, saying: "bla-bla-bla. You are my subscribers. I have terrific car related offers to you."

Then you place several trackable links with text:

"...Click this link if you want to get discounts for car wash: http://www.YourWebSite.com/link1

Click this link if you want to get car insurance: http://www.YourWebSite.com/link2

Click here if you do not have a car and want to get loan for car purchase: http://www.YourWebSite.com/link3 ..."

This example is simplified, but you can get the idea. People will click on particular links if they like any particular offer. And you just look at the statistics for the number of clicks on each link and know:

1. How many people from your list have a car (link 1 + link 2)

2. How many people from your list do not have a car (link 3)

3. How many people from your list are interested in lower prices car wash services (link 1)

4. How many people from your list need new car insurances (link 2)

5. How many people from your list ignored all your offers (3,000 - link 1 - link 2 - link 3)

This info is very useful. Maybe after such a test you will find out that 2,600 out of "your" 3,000 subscribers did not click any of the links at all. Then you should think it over: maybe you do not have a car targeted traffic.

That was an example of URL tracking aimed at qualifying the subscribers into different groups by their interest. But tracking can give more useful info about your online business.

You can check what type of your ad copy is more effective with a simple URL testing technique. Write two ad copies that will differ in some copywriting elements. Put two different links in these copies. Track both links and you will immediately know what ad copy works better. No hypothetical suggestions, only real facts.

The technique is universal: you can test different variants of texts, offers, products and services and see what works and what not. This technique is called split testing in Internet marketing. You make several variants (i.e. split you offer into several testing variants) and see what variant gets better response. Then you choose that variant that works better and stick with it, do more and more split testing to get a better and better effect from your web site.

Now that you know the benefits of using URL tracking, you should know what features professional URL tracking tools should have.

PROFESSIONAL URL TRACKING TOOL SHOULD HAVE THESE FEATURES:

- you can create and test as many URLs as you wish;

- you can make two types of links: HTML and TXT links;

- you must be able to edit your URLs;

- you must be able to track link statistics to see: when the link was clicked, how many times it was clicked, how many unique clicks were made, etc.

URL tracking does not bring you traffic, but it shows the most truthful picture about what traffic you get to the web site. This is a very important tool: it is always better to dodge troubles in advance then to face problems all of a sudden.

Nickolay Bokhonok - CEO And Owner Of DesktopMoney LTD. Inventor of Internet marketing software and scripts. Successful Internet entrepreneur. Learn more about web site traffic building strategies, tips and tools at http://www.FreeTrafficSystem.com - Free Traffic System - Your Web Site Traffic Doctor.

More Traffic Building Articles

Free Traffic Course - Day 6
We will start with one Internet Marketing myth - the pop-ups do not work today. They give no effect to the web site, they do not bring any traffic, just distract the attention.

Links to Success
Did you know that web linkage is responsible for a significant amount of web traffic?Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic.It makes sense.

Ten Ways To Effectively Increase Your Site?s Prominence On The Web
It?s a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts.

Link Building That Makes Sense: Who To Link To
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.

Getting Popular Sites To Link To You
Links are important to you because of two main reasons:Google?s PageRank: Google is probably the top search engine currently, and because of that, having a good ranking affects your traffic significantly. One main part of Google?s algorithms to determine the ranking of a site is by the amount of incoming links the site is receiving.

How to Increase Link Popularity
Link Popularity refers to the number of links coming from other web sites to your web site (also called inbound links). The competition between search engines and webmasters has led the search engines to find new ways to measure the importance of a site.

Link Swapping - There IS A Better Way
Do you ever wonder what the point is in spending all this time, energy and money trying to spread your website link around?Do you get a sinking feeling in your stomach every time you have to shell out more money for clicks that give you impressive numbers but lead nowhere?Are you weary of crazed marketing types clamoring to swap links with you when you know that there's no *real* interest in what you offer?Link distribution makes sense if you want to get more exposure and watch your website climb higher on the search engine hierarchy, sure. Being highly and permanently visible is vital to the long-term growth of your business.

Simple Steps to Increase Traffic to Your Website
Every website owner wants their website to be popular; some just might not admit to it! To increase traffic to your website, I suggest the following to start with:Unique contentVisitors and Search engines love unique content - nobody likes to read the same paragraphs over and over. Your visitors will return to your website and search engines will rank your site high for being unique.

How to Increase Web Site Traffic in Three Steps
To increase web site traffic, you first need determination, a goal, and a plan of action. Perserverance that comes through a grit your teeth kind of determination is an essential first step towards getting a flood of traffic to your website.

Free Tips To Increase The Number Of Visitors To Your Website
If you are looking to increase the number of visitors to your website or increase your hits, I have a number of ideas that I hope will prove beneficial.By far the best advice would be writing articles, just like the one you are reading.