Do-It-Yourself or Hire a Professional Designer |
Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them.
DIY (Do-It-Yourself)
?? Knowledge is Power
I highly recommend reading and
learning about graphic/web design.
It?s a good idea in a long-term sense
whether you do design projects yourself
now or hire in the future. You will be
able to communicate more effectively
to your graphic professionals when
your business is ready to outsource.
By learning design techniques, it will
help you organize how to present
your image to your target market.
The most important lesson to remember
is if you start your design project,
don?t forget about Quality. I may not
call myself a copywriter, but I do write
my own content and persuasive
marketing materials... But I feel fairly
confident about my copy because I
have taken steps to learn about writing
copy that sells and you can do the same
for design. Read books. Take classes.
Learn the software.
?? It?s an affordable route
Nothing is more affordable that pulling
up your sleeves and doing it yourself
especially if you don?t have a budget to
spare on outsourcing.
?? It gives you instant gratification
It?s nice to have control and once your
learn the tricks of the trade, you can pat
yourself on the back for a job well-done.
Hiring a Professional
?? How much time do you have?
Designing your marketing materials
(website, business card, stationary,
ezine, postcards, etc.) is not just about
learning about the graphic design
software and, in the case of web design...
learning HTML. Your designer will know
how to harness color theory and how to
organize your content & information to
readable chunks, allow your viewers to focus
on the important benefits, evoke a certain
feeling or thought, and add supporting
graphics that clearly and effectively
communicate your message.
?? Don?t you want to concentrate on business?
When you are a small business, you probably
play the role of sales, customer service,
accounting and need to concentrate on
strategies to build business. Hiring lets you
make the decisions to take your business to
the next step, communicate your wants/needs
but then hand it off to someone who can
effectively and productively implement the
project.
?? You do care about quality, right?
You get what you pay for. A quality designer
will only want the best for you and your
business. They live off long-term relationships
and want great testimonials from you.
?? Don?t think ?service provider?.
Think long-term partnerships. With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for Design Insomnia, in San Diego, CA - an internet/web graphics firm that harnesses the ?Power of Design to Communicate.? She supports women-owned businesses and is a member of the National Association for Female Executives and the Professional Women?s Network.
Design Matters in our Visual Culture
FIRST IMPRESSIONS.
First impressions often leave lasting impressions.
Ten Design Mistakes to Avoid
Avoid these mistakes and your site will be steps ahead of your competition.
1.
Building Your Website to Save You Money
Does your website make you any money? Does it SAVE you any money?Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting you and your products. While that's great, why not use that same website to save yourself some money?How? Well, while I don't know your particular situation, I can provide you with some thought-provoking ideas that you can take back to your web designer for more input.
Website Basics
The Basics
You have a flourishing business ? everything is in its place. You just miss one important piece of marketing: an Internet Presence a website.
Web Design for Dictators
No question about it, web design is an art.
Finding the right blend of style and usability is a delicate balance that few, if any, fully master.
Ten Steps to a Winning Home Page
There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors.
A Website Checklist
If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later.
How To Set Up A Professional Website On Your Own Using Web Templates
To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on.
Sales Versus Customer Oriented Websites
Should Generating Revenue From A Website Be The Prime Motivator?
A pure sales site has only one purpose..
The Monster Garage of eLearning
Have you seen Jesse James on the Discovery Channel's Monster Garage? Each week Jesse and his handpicked team create a customized vehicle to dazzle and amaze you. So what does this have to do with eLearning? Read on.
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