How to Double Your Online Sales Without Spending Another Dime on Advertising

Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.

FACT: "50% of Visitors are LOST because visitors can't

easily find content" - Gartner Group

FACT: "40% of Repeat Visitors are LOST from negative

experience" - Zona Research

FACT: "85% of Visitors ABANDON a new site due to

poor design" - cPulse

FACT: 70% of people who are ready, willing and able to

buy online - don't complete the sale.

Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site.

Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now.

So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy.

The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs".

It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers.

Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features.

A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better.

Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in themself, not you or your company.

Your sales copy needs to:

1) Grab the visitor's attention with a powerful headline

2) Draw the reader's interest by creating a connection

between their problem or desire and your solution

3) Peak their Desire by making an emotionally

compelling & believable case for your product

4) Motivate the reader to take action and fulfill their

wants by their purchasing your product or service.

Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising.

(c) Mark Jarmel - All Rights reserved

===============================================
Mark Jarmel & the Editors of Trafficology.com co-authored the eBook: "How to Flood Your Website With Targeted Traffic" Learn scientifically PROVEN methods to TRIPLE your profits FR'EE at: http://www.4-targeted-web-site-traffic.com

More Web Design Articles

Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner?s best allies and customers.

Are Web Templates Worth It?
First off, I am a designer. Now you're thinking, here's this guy trying to convince me to hire a designer costing a few hundred to a few thousand dollars instead of buying a pre-made web template for about $60.

Increase Your Credibility With Web Site Awards
Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win.

How To Attract People To Your Web Site and Leave Their Contact
If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it.

Nine Effective Tips For Improving Your Website?s Usability
Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website.

Love at First Site: Giving Your Website Visitors the right Impression
Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted to you within the first minute.

Other Ways to Look at Things
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have.

Dont Make Your Website User-UNfriendly!
Web Design is a very subjective process. Your idea of what looks good may differ from the next person's.

When Good Computers Go Bad
Remember the day that you got your new computer (or the hand-me down from Uncle Larry) and you pulled that shiny case out of the box? Once you finally had all of the cables properly mangled into an unmanageable ball, you powered on, the screen lit up and off you went. The PC was fast, programs loaded in the blink of an eye, and Internet surfing was a breeze.

Moving Things Around
How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home.