Graphic Terms- The Basics Part I |
You?re almost set. The content of your website, e-book, or software is complete. Ready to put together your e-book or software on the market. In order to turn your prospect into buyer, the look of your e-cover is just as important as the content. What to do? If you?re adventurous and seeking the how-to's of self-design below is a short list of terms you?ll need to know. If you?re considering having your e-cover professionally designed (smart move) the terms below will help you talk intelligently about your project. Aliasing
Aliasing happens when a computer monitor printer, or graphics file does not have a high enough resolution to represent a graphic image or text. An aliased image has the ?jaggies.? Anti-Aliasing
Anti-Aliasing is smoothing or blending the transition of pixels in an image thus making the edges appear smooth, not jagged. Banner
A banner is a graphic image placed on a web site as an advertisement. Banners are commonly used for brand awareness and generating sales. Bevel
A beveled effect to a graphic gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges of the graphic. Bitmap Image (bmp)
A graphic defined by specifying the colors of dots or pixels that make up the picture. Common types of bitmap graphics are GIF and JPEG Cast Shadow
A cast shadow creates added emphasis on perspective. Cast shadows can be stretched, rotated, and skewed to create a realistic 3-D effect CMYK
CMYK stands for the colors Cyan-Magenta-Yellow-Black. In print design colors are defined as a percentage of each of these 4 colors. For example, the color black would be 0-0-0-100. Display devices usually define colors using RGB. Color Cast
Using a color cast will change the hue of a selected part of an image, while keeping the saturation and brightness intact. Looking at an image with a color is like looking at it through colored glasses. Dithering
Dithering is combining pixels from a 256-color palette into patterns that approximate other colors. At a distance the eye merges the pixels into a single color. To display a full-color graphic on a 256-color monitor, computers must simulate the colors it cannot display. DPI
DPI stands for dots per inch. DPI specifies the resolution of an output device, such as a printer. Drop Shadow
A drop shadow gives an image depth by creating shading offset behind the image. Duotone
The application of two colors to provide richer tones than a single-color image. Emboss
Embossing a graphic image adds dimension by making the image appear as if it were carved as a projection from a flat background. Feathering
Feathering the edge of a graphic gradually diffuses the edge, making the edge look blurry. Font
A font is a complete set of characters in a specific size and style of type. Some examples are Times New Roman, Arial, and Century. GIF
GIF stand for graphic Interchange Format. GIF images are the most widely used graphic format on the web. GIF images displays up to 256 colors. Glow
A glow creates a surrounding highlight of an image. A high radiance creates a soft, subtle, glow and a low radiance creates a hard, bright glow. An example of a bright glow is neon. Gradient
A gradual transition of colors. Graphic Backgrounds
The bottom layer on a web page, usually with either a design or color that highlights the copy above. Grayscale
An application of the color black that simulates a range of tones. Grayscale images have no hue. Hexadecimal
A numbering system using a base of 16. The first 10 digits are 0-9. The next 6 are A-F. Hexadecimal numbers are used to define colors on the web. For example the color white is hexadecimal #FFFFFF. Hue
Hue is the actual color of an object. It is measured as a location on a color wheel, expressed in degrees. JPEG
JPEG is the abbreviation for Joint Photographic Experts Group. JPEG images allow for more colors than GIF images and are usually smaller in size. Kerning
Kerning is the horizontal spacing between the letters in a word. Leading
The vertical spacing between lines of text. For more graphic design terms see Graphic Terms ? The Basics Part II Andy Eaton has created a 10 day ecourse, which includes informative articles, training videos, special offer discounts, plus lots more - finally learn to create your own amazing ecover graphics. simply send a blank email to arpgraphicslist@graphicsecretsexposed.com or visit http://www.graphicsecretsexposed.com
Choose & Use the Best Colors, The Psychology of Color
Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.
Increase Sales on Your Website! Use Graphics!
How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention.
Your Graphics- Are They Really Working For You?
(Making Your Graphics Work For You)It?s no secret that a picture is worth a thousand words or that people really do judge a book by its cover. Effectively using graphic headers, e-covers and background graphics can send your profits soaring.
E-covers for Your Niche Market
When creating an e-cover the what?s the first thought that comes to mind? How do I do it? What software do I need? How much will it cost? How quickly will I have it complete?Most people will start searching for software to automatically create the cover. There are several ?cookie-cutter? software packages available to create e-covers for e-books, and software boxes.
Hiring a Graphic Designer
You?ve come up with a great product. You?ve got the sales letter written for your website.
Great E-Cover Creation in 5 Steps
There are several graphic software packages available to help you create your own e-covers for your product or service. Most provide you with a set of templates to choose from, and have varying degrees to allow you to modify the templates provided.
Looking For A Designer To Re-Design Your Website?
If you were like me and you have just started an online business, you have a website that you have made or someone has made it for you, and this design does not match up to your expectations and the competition. Fear not, there is an inexpensive solution to your problem.
Building Your First Web Site?
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil.
How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy
If you have a web site to which people pay a periodic member fee, it?s likely that you belong to other member web sites and have done so for at least a year or two. Thus it?s easy for you to overlook the fact that to the average person, member web sites are either a relatively new phenomenon or a completely new phenomenon.
How To Design Your Web Site With CSS
Cascading Style Sheets (CSS) allows you to create fast
loading pages, increase your search engine rankings, and
modify your whole site with one style sheet. So why don?t
more people use them? This is because they got so used to
html design and are afraid or too lazy to upgrade their
skills.
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