Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.

The primary goal is to get noticed by the public.

It doesn't matter if it is for radio, TV, magazines, newspapers or posters.

It all comes down to getting noticed.

On the Web this doesn't work!

The reason for this is that on the web, the net surfer is actively searching and looking for information from this gigantic data repository and database that we call the Internet.

They are scanning and reading text on web sites and they are mostly blind to graphics and pictures.

In the of-line world the potential target is mostly passive and experience ads in a state of relaxation among other stimulations. Here you must scream out your message to market your product or service.

Off-line people are passive!

On the Web people are active!

What does this mean for your web site?

For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors.

They are on your site, already!

But, you normally have their full attention only until they have decided if your site is what they are looking for or not.

If your site is not what they are looking for or they don't understand that your site is what they are looking for they quickly leave your site, never to return.

The time between they arrive at your site and decide to stay or leave is very short.

Normally around 10 seconds!

If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on the Net is short!

The web surfers don't look at graphic so much as they are reading the information you present.

When they arrive you need to keep their attention and inform them about what your site is all about and describe its benefits.

You need to keep their attention, but not by an attention grabbing web design!

Instead, use attention grabbing text!

The most important attention grabbing text is the headline!

The headline will break it or make it!

Does this mean that the web design can look sloppy or amateurish?

No!

It just means that the design of a site should not be made with extensive graphics or flash presentation. This will just confuse and take to long time to download.

If you make a clean and easy navigational web site you are much better off!

Yet, what one see on the Internet is to often sites with advanced web design that to often leave you asking what its all about and what its creators are thinking!

If website owners and webmasters concentrated much more of their effort on text information and less on design they would see much better response from their potential customers.

There is no need to hire a web designer and pay them several 1000 of dollars to make a site attractive and to make it commercially viable.

In most cases this is contra-productive.

The web designer often will kill your sale by creating attention grabbing web design.

Instead, put your effort on the text information on your site!

About The Author

Per Strandberg is a software designer and web site maker! He has a web site which offer data backup information at http://www.data-backup-and-storage.com. Visit his site with web traffic generating tips at http://www.catch-traffic.com

More Web Design Articles

Is Your Website?s Copy Up to the Mark?
The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page.

6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential.

Web Site Professionalism? What Is It?
Your web site should be-visitor friendly to navigatesearch engine friendly for the crawlersAutomated with ecommerce and subscription forms..

Design vs Content: Who is KING?
Well it is not Elvis, that's for sure.I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one.

Top 10 Web Design Mistakes
As a webmaster, you want to keep your visitors content so they?ll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning.

What to Avoid to Make Your Website Design Effective
The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about.

10 Things All Webmasters Should Know
Geared Up with a website and lots of energy to make a mark online? Spare some time and go through this. You'll be glad you did.

Why Should You Care About Your Web Site Colors?
**How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention.

Are You A Bill Clinton Webmaster?
One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat.

Simplify Your Web Site for Clarity and Ease of Use
There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information.