The Secret To A Profitable Website |
Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you. How To Measure Your Success
The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1.8% or roughly 1 new sale or lead for every 100 website visitors. Amazingly enough research shows that the majority of business related websites fall below this benchmark. This fact becomes an even bigger issue when you consider that the standard conversion rate of traditional brick and mortar businesses is a whopping 48%! The Elusive Profitable Website
There are however scores of business websites that consistently achieve conversion rates of 10-20% and higher. Even an increase from 1% to just 3% for an existing website would translate into an incredible increase in sales. The methods of achieving these kinds of conversion rates from your business website are Shockingly simple and well documented, they are just not commonly applied here's why? Why Most Business Websites Fail Miserably
Website marketing & development even at this stage is still a relatively new industry. The methods that create higher website conversion rates are slow to be adopted because traditionally website development has been approached from a technological standpoint and not from a marketing and sales standpoint which is the key to understanding these conversion boosting methods. Designers and programmers, however talented and dedicated, simply do not know enough about professional selling. It's not where their talent lies. Yet building and promoting a website that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople. The Bottom Line
Ultimately, it's about the conversion rate: the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent tons of money on "sexy" designs and tons more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted. Charles Preston is President of Click Response a website design company that specializes in Business Website Design.
Tips on How to Design a Great Site
Have you ever walked pass a shop that, for some reason, you just felt that you had to go in? Maybe it was the décor, or the window display, or the pretty girl, or a combination of all those but something in the shop called out to you, "Come in" and you just had to obey.In the online world, won?t it be nice to have a site that buyers just had to buy from, despite themselves? Surfers will be drawn to the "Add to Cart" button that squealed, "Click me!" to them.
Turn Harmful 404 Error Pages Into Helpful 301 Redirects
It's a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.A search engine that repeatedly gets a 404 error will de-list the page from its index.
An Ideal Home Business Home Page
From my personal experience of around two year as home business website operator as well as owner, I have spent enough time learning and unlearning. Observing other sites and constantly reading and contributing in online forums about managing a website.
What I Look For In a Website
As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it?s important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy.
File Types For Icons Explained
An application is not ready for use unless you have the proper icons for using into the application. Having the right icons for your application is not difficult if you have the help of a specialist or a specialized company to design the icons.
Differences between XP Icons and MAC Icons
The icons in an application are the soul of the application; they give it the modern and dynamic look the application has. Also, if the icons are intuitive ? the end user will easily remember the task behind the icon ? easy to memorize then the end users will definitely choose the respective application against one with clogged and strange icons.
Custom Icons For Your Specific Brand
Developing a software application is not easy at all; apart from the effective creation of the application you?ll have to think of other things as well, like: making the software easy to work with, giving it a unique and appealing look, making it better than other software, etc. Apart from the qualities of the application, these little things are the ones that promote your software application among the end users.
Your Website Could be Letting You Down
A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you.If the copy on your website is not written to an acceptable standard, it may be losing you customers.
Getting Along With Your Web Designer
You're all ready to get started creating your web presence and you've found a skilled web designer to build your website for you. Do you know what he needs from you to do an efficient job? Good web design requires cooperation between the architect and the user to create a product that will serve its intended function, and you don't have to be an internet expert to do your part.
Offshore Web Design and Development - Use Great Opportunities
Sooner or later every small or medium business owner realizes that he needs a web site for his business. And almost everybody wants to have great web site for affordable price because usually web site design budget is quite limited.
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