Be Friendly to Search Engines |
The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites? Relevance to a search:
- The frequency of the search word on a web page is an indicator of its relevance.
If a web page contains the word ten times on the page, it is ten times more relevant than a page which contains the word only once.
- The position of the search word:
- Proportion of the search words on the page.
The intensity of key words in relation to the total words in a page tells a search engine if there is spamming.
Experience has shown that if the key words in a search make up more than 10% of the total web page the page is marked down. Some experts say 5%. - Number of inside pages linking back to that web page.
The more inside pages linking back to the home page the more relevant the home page appears to the search engine.
A website with 30 pages must seem to have more information than one with 3 pages. - Number of other websites linking to that web page.
A website with links from 20 other websites seems more popular than one with links from only 2 other websites.
The quality of such links has a bearing. e.g. Links from other websites which display your key words are better that links from websites without those words. - Number of articles published linking to that web page.
Many websites publish articles on many subjects. Check the formats acceptable. Compose your article, then submit it.
Why do different search engines give different rankings to the same website? Each search engine may give a different weight to each of the factors above. Why would a website lose or gain ranking position, without any change?
Search engines change their secret algorithms (formula of factor weighting) from time to time. Other websites may enter the lists, change, or leave the lists. Remember that the main reason for putting up a website it to be found by search engines, so do all you can to be friendly to them. More information on search engine optimization of websites can be found at platypus websites - www.platywebs.com.au Ken McKay has been designing commercial websites since 1999.
Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web
Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and probably in half the time. Here are 4 easy steps to get you started.
Create A Web Site That Builds Trust
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
Looking for a Web Design Company? Use a Web Design Directory
Your business website tells a lot about your company. A poorly designed website will have your visitors questioning the quality of your business.
How to Find Inexpensive Web Design
Web design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.This article describes and explains where to find very very cheap website design services.
You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!
Do you have a website? If so, you need an ROR XMLNS code button which leads to a full ROR/RDF code page for your website. This code tells search engines all about the special details you input into the code about your website.
Small Business Website Design - How to Get Professional Results on a Shoestring Budget
Just because you are a small business with an even smaller website design budget, does not mean that you cannot have a professional looking website and presence on the web. All it means is you will have to do some of the work yourself instead of paying some design firm to do it for you.
Website Background Colors and Graphics: What You Need to Know Before Designing Your Website
Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page.
Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success
Designing your website can be a difficult task especially if you decide to do it on your own and you have no experience. There are many websites and web hosts that provide tools to allow you to build your website, but if you have no knowledge of what works and what does not work in web design, you could be setting yourself up for a big fall.
Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps
Creating your own website is actually easy in today?s world of affordable and free web hosts and website building software. Fortunately, even if you have no Internet experience at all you can simply follow directions and build your own website in seven easy steps.
Top Ten Fonts for Website Design
The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers.
|
