Website For The Company Store

If your company own one or more stores, you might be wondering if it would be a good idea to have a website. You might also be wondering if a website for the company store would be profitable for your business.

Those are very legitimate questions.

I worked as a marketing director for a store for some times, and I was always harassed by salesman wanting me to by publicity for every imaginable form of paper advertising. Some offer were interesting, most were not.

Are you in the same situation?

If you are, you know how expensive paper advertising is. A simple add in the yellow pages can cost you thousands of dollars each year!

So you might be wondering if a website for the company store is a good idea, furthermore an affordable idea. And the answer is maybe.

Why? Because it depends on who you buy your website from and why.

Who should you buy your website for the company store from?

There is a large choice of company who can help you. My suggestion? Go either with a local company you personally know, or ask 3 companies for a quote and compare prices, or do it yourself.

A local company you know

This can be a great choice, because you can get a personal recommendation from a friend or a business partner. But don't fall into the "I have to buy from him because he was recommended". Do your homework first and find out if the company knows what she is doing.

Ask for 3 quotes

This is in my eye a good way to compare prices. The only important thing here is to know what you want first. If you ask quotes without detailing what you need, you will not be able to compare the 3 offers very easily.

Do it yourself

If you have the time to do it, you can use a very simple online tool and build your own website for the company store. The good side of this option is the reduced cost, because you control everything and you don't have to pay for updates. The downside however is that you need to learn how to do it. But when you compare the prices, you might decide you want to learn!

How much should you pay for your website for the company store?

Again, it depends on your budget. If you are already spending thousands of dollars in advertising each year, you might have a larger budget to put in the web. On the other had, if your company has little budget for advertising, you should pay less.

Usually, when I build a website for a company store, I charge between 1000$ and 5000$, depending on the complexity of the site. I can offer very affordable rate for small website because I use an online tool that has an unbeatable price. This allow me, for my clients who has a smaller budget, to teach them how to manage their website themselves. This way, I get them started the right way using all the knowledge I have acquired in the past few years in web marketing, usability and search engine optimization, and then I let them continue the work themselves. It is an excellent way to save when you buy a website for the company store!

Stephanie Hetu
Find more tips to help you increase your business profits at http://www.increase-profits.com. Authors can submit their articles and tips.

More Web Development Articles

Tell me what your website does!
You know exactly what your organisation does and what your website offers its users. This information has probably become second nature to you, but first-time visitors to your site won't know this.

Web accessibility for screen magnifier users
The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements.

Using Mini Websites - Powerful Way to Direct Marketing
Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100?s of pages of selling nos.

Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners
If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you.

Sticking To Your Plan
So you have a good idea for a business and decided that the Internet would be the perfect place to start it.WAIT.

4 Marketing Tips for Resourceful Webmasters!
The internet is a sea of knowledge. Getting your information to 'float' by the right audience can be like finding that one special grain of sand on the seashore.

How to Build a Database Driven Web Site
If you ever want to create a state directory, article directory, dating site or link directory, you need to know about creating database driven web sites. This may seem like a daunting task at first, if you have never done it, however I was in the same boat as you.

9 Keys to an Effective Website
Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company's level of professionalism and exposure ? AND drive business and sales!Make sure your website is working for you with the following characteristics:Usability enables your users to get the most out of your site. This means that the site's navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients' potential questions.

A Web Site for Your Small Business: How to Set Up a Website
Your web site will be your window to the world. Even if you are not selling any product online still you need your customers to access you 24 hours a day 365 days in a year and you can pass important information to them by hosting frequently asked pages, product descriptions, product improvements etc.

How to Increase Sales with Automation Improvements
How popular is online shopping? And is there room for improvement? Let?s check out some pros and cons of automated shopping and see.Digital carts offer convenience for people around the globe 24 hours a day.