Web Content: How Much Should I Pay? |
When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:
- Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.
- Stupid, because the real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. So the real question you should ask a web content provider is: how much will it make me?
Calculating Your Web Content's Value Ultimately, your web content is the one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words. Small changes in your web content can make big differences in the bottom line. Take a look: Advertising/affiliate revenue Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimize the content on the page to get more clicks. Watch what happens:
If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.
But it gets better: the improvements to the page will easily increase traffic by 20%, as more visitors return, more visitors refer your site to friends, and more webmasters, bloggers and others link to your site. That brings a total of $6570 more revenue from that page over three years.
If you get the same results with 50 pages with similar traffic levels, that's an increase of $328500. Now multiply that by however many sites you or your company owns. Can you say, "early retirement"?
Keep in mind, that's only the additional revenue you get from the improved content compared with what you were getting already from your work. No extra work needed. Sales/leads model If your website is a promotional vehicle for a business, the results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week. In reality, if your current content is really weak, the improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triples the response rate. The best part of all this is the advantage you'll gain over the competition, with so many website owners in the dark about their content. If you are earning 20% more than the competition on the same advertising or promotion expense, you will ultimately carry the day. Making a Content Investment Now, back to price. What would you expect to invest to see a $6570 return? Writer's Market, the blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment. But you can actually get away with paying only half that if you don't need research or meetings?the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount. Why not see for yourself what kind of an improvement professional writing can make on your site's revenue? Every day you wait is another day of lost revenue?and why should you be content with that? About the author
Joel Walsh is the head content writer for UpMarket Content. Mention this article and get one trial page of website content at no charge: http://upmarketcontent.com/website-content
Marketing Your Business Online
As a business you can?t afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country.
How To Start Your Own Website
I?m one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it.
Web Analytics - Getting it Right
Understanding and using web analytics.In recent years, website marketers were concerned with increasing ?hits? and the ?stickiness? of their sites.
Eight Deadly Web Site Mistakes and How to Avoid Them
Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses.The good news is that technologies that were only available to the big guys just a couple of years ago ? audio, video, ecommerce, e-mail database management applications ? are now affordable for almost everybody.
Instant Relevant Web Site Content - No Its Not a Bot
In about the Time it takes to Watch a Reality TV Show
(About 1 Hour) I added 10 Pages of Relevant Content to my
Web Page without a Bot.Adding content to your Page Fast is Easy with the Use of
Free Articles you Can Reprint.
What Your Customers Say About YOUR Site! Part 1
The following is a list of patterns that many visitors follow, and you can use these suggestions to better your site.1.
The Most Important Aspect of Writing Web Copy
There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy.
You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!
That?s right. According to a recent study by Nielsen/NetRatings, Amazon.
You Need a Website!
No matter the size of your business, having a web site is a low cost way to market your services and products twenty-four hours a day. Web sites are a constant advertisement for your business and will help you reach your targeted customers effectively.
HTML Editors 101 - Smaller Is Better
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your web site, an image editor and graphics creation all in one. With SiteSpinner, objects can be placed wherever you want them with your mouse.
|
