7 Tips to Make Your Order Page Work Harder |
So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She's convinced she needs your product. So she clicks on the order link, with her credit card next to the mouse. She's taken to the order page. What she sees next makes her change her mind and click away. Can you prevent bail out at the crucial moment of ordering? You betcha! Here are 7 surefire tips to make your order page work harder for you?
Check marks the spot. Add a check box with a big, bold "Yes! I'll take it! I understand I get blah, blah, blah." For extra impact, consider adding a red border around the box so it stands out.Repeat yourself. Remove all doubt about what the prospect gets for her moolah. List all bonuses and the guarantee (if there is one). Include directions on when and how the product will arrive. Hold her by the hand and take all the mystery out of the order.Be kind. Remind. We all want to feel like we made a great choice. You already know how cool your product is. Let her know it too. Something as simple as, "You've made a smart decision. Imagine how much your life will improve with this widget."They like you! They really like you! The order page is a natural place for a stellar testimonial. As my friend Jonathan Mizel (one of the original Internet marketing pioneers) told me, "It's not over until they actually order." Consider adding audio as well. www.redhotaudio.com Studies show it adds a human element to your testimonials.Type the easy stuff first. Psychologically the credit card fields should be at the bottom of the page after the prospect's name and address. Once she starts typing, the sales resistance goes down and the buy in begins. (Note: One Shopping Cart does this by default.) www.clickstartcart.com Give 'em options. Some people are still nervous to reveal their credit card info online. If you don't have alternate methods of ordering like by fax or phone, you could be leaving a lot of money on the table. Marty Foley suggests you reassure your prospect that your security (SSL) has "bullet-proof encryption".Wait! Don't leave! We all hate pop ups (and many are blocked - see the Resource below for an option). But they work. if the prospect clicks away, why not add a pop up box with another offer, like the downloadable version at a cheaper price? After all, she's leaving anyway. What do you have to lose? Tom Antion does this masterfully at www.wedding-toasts.org.
These improvements should take less than 30 minutes to put in place. Tiny tweaks to your copy go a long way toward improving your sales. Never stop improving. World class copywriter, Lorrie Morgan-Ferrero is the author of the highly acclaimed home study course, Red Hot Copy to Woo Your Target Market and founder of the online copywriting school Red Hot Copywriting Bootcamp, (http://www.red-hot-copy.com/rhcbootcamp.htm). Learn insider secrets to great copywriting from a pro who's been in the trenches with Lorrie's f^ree ezine, Copywriting TNT. Sign up at http://www.red-hot-copy.com
12 Tips To Great Websites
Why do some sites succeed while the vast majority of others fail? More and more website owners are asking themselves these questions. The answers are often more obvious than you may think.
Five Question-Five Minute Web Makeover Quiz
If you haven't made the sales and built your clients to an income you want, then you may need a Web Site makeover.What I mean by that is, most people contact a web master to put up their site.
Do This One Thing to Create a Powerful Product-Selling Web Site
Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience.
How to Handle Web Surfers Who Disabled JavaScript
There are hundreds of millions of Web surfers today. Each of them uses one of multiple web browsers available now.
9 Simple Steps to Create a Background Tiled Image Branded with Your Name
You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name.
Develop a Solid Website Presence
Starting an internet business can be confusing to non-veterans. The internet is the new world of business and research.
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren?t killing you.
Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1
80% of your Web site is Maintenance!Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake.
Why You Need a Website
You hear a great deal about the Internet these days -- that it's revolutionised communication ..
5 Ways to Build a Website
If you are like me you have wanted to build a website but didn?t know how!Why?Because you haven?t learned htmlBecause it costs too much to have someone do it
for you.The software you have found is too complicatedYou just didn?t have the time or patience to read
the 500-page manualThere was no one to teach you how to do it.
|
